InFocus Group (ASX:IFG) breaks new ground with $3.8M gaming deal

In a bold move that signals its push into uncharted territories, InFocus Group Holdings Limited (ASX:IFG) has secured its largest contract to date—a USD 2.5 million (AUD 3.8 million) multi-phase agreement with Seychelles-based GBO Assets Ltd.

This deal will see InFocus deploy its data analytics and software engineering expertise to develop a next-generation digital gaming platform, VigoBet Tech.

A Transformative Leap for InFocus

Best known for its retail data analytics prowess, InFocus Group is now venturing into the digital gaming arena, leveraging its capabilities to tackle a rapidly growing global industry.

“Big data and data analytics are fundamental components of digital gaming technologies,” said Ken Tovich, CEO of InFocus. “Our expertise in these areas places the company in prime position to engage with and deliver projects to the gaming industry.”

This contract reflects a calculated shift in strategy, allowing InFocus to diversify its revenue streams while demonstrating its agility in adopting innovative technologies such as artificial intelligence (AI), machine learning (ML), and Web3 integration.

The Deal in Detail

The agreement unfolds in three carefully structured phases:

1. Phase 1: Scoping and Planning
   Over the next three months, InFocus will lay the groundwork, including system architecture, UX/UI design, and a wireframe for a minimum viable product (MVP). This phase alone is expected to generate AUD 1.15 million.
2. Phase 2: Development and Build
   Building on Phase 1, InFocus will create a robust platform incorporating AI-driven fraud detection, fintech integrations, and blockchain functionality. Revenue for this phase is estimated at AUD 1.5 million.
3. Phase 3: Deployment and Implementation
   The final stage will see the platform rolled out with advanced features like loyalty programs and cost-optimisation algorithms. This phase is projected to bring in AUD 1.15 million.

Following the completion of these phases, InFocus and GBO Assets plan to negotiate a maintenance agreement, potentially yielding an additional AUD 0.6 million annually.

Broader Implications

The VigoBet Tech platform, described by GBO Assets as a “game-changer,” will feature personalised recommendations, AI-powered analytics, and a secure gaming environment.

The project highlights how gaming companies are increasingly turning to data analytics to enhance user experience and operational efficiency.

For InFocus, the contract validates its corporate development journey, expanding its client base and showcasing its capabilities across software development and cybersecurity.

Tovich added, “This engagement represents our push into new markets, broadening our horizons while applying our core competencies.”

A Strategic Alignment

This collaboration aligns seamlessly with both companies’ strategic visions.

GBO Assets, an emerging player in the gaming sector, benefits from InFocus’ enterprise-scale capabilities, while InFocus cements its reputation as a trusted service provider in high-growth industries.

As the project progresses, its success will hinge on the seamless integration of advanced technologies and the companies’ ability to navigate the complex gaming landscape.

However, with its robust planning and track record, InFocus appears well-positioned to deliver a winning hand.

This landmark deal not only underscores the company’s technical expertise but also paves the way for future growth in the burgeoning digital gaming sector—a timely and strategic evolution for the ASX-listed innovator.

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