My Foodie Box (ASX:MBX) mix it up with Thermomix

My Foodie Box has joined with The Mix Australia (TMA) )to pack lunchboxes for 125,000 Thermomix owners in Western Australia.

My Foodie’s engagement with TMA – holder of distribution rights for Thermomix in Australia – see the companies collaborating to cook up a convenient range of healthy meals using Thermomix as a core ingredient.

The Thermomix box range will soon be available to about 125,000 owners in the Perth metro area before a wider roll out approximately 406,000-strong Thermomix community across the country within 12 months.

“To work with such an iconic brand as Thermomix® and collaboratively create a unique product for their community is both a real honour and an immense opportunity for our business,” My Foodie Box Executive Director and CEO Mai Hughes said.

“It was vital, in the creation and testing of the dedicated Thermomix boxes, that we worked together to deliver a product that was to a quality My Foodie Box is known for and to the expectations of the Thermomix community.”

The My Foodie Box Thermomix® box range is now available on the My Foodie Box website, with first orders available this week and first deliveries from Saturday, 22nd October 2022.

The Company’s ASX-listed share price is 6c at Market Open.

About the Engagement

The consumer launch follows extensive engagement with The Mix Australia (TMA), holder of distribution rights for Thermomix® in Australia, and a trial of MBX Thermomix® boxes by ~250 Western Australian-based sales agents in recent months. During the engagement process, the parties worked collaboratively to create and test a unique Thermomix® box range that combines the convenience and quality of My Foodie Box meal kits whilst using the Thermomix® all-in-one technology to produce a product aligned with the expectations of the Thermomix® community.

About Thermomix

Thermomix® began its Australian operations in Perth, and the head office for Australia and New Zealand is still in Perth, where Thermomix® has a solid and loyal customer base approaching 125,000 Thermomix® owners in the Perth metro area. Across Australia, Thermomix® has a growing customer base of approx. 406,000 customers in Sydney, Melbourne and Brisbane.

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