RooLife Group (ASX:RLG) reports $2.1m+ December sales in China food vertical

RooLife Group has provided a trading update on its food vertical in China, reporting sales of RLG Coffee and food products surpassing $2.1m in December 2025, representing a doubling of sales from the prior month, November 2025.

Highlights

• More than $2.1m in sales from the RLG food vertical of coffee and food product sales in China during December 2025.

• Continued scale up further positions the coffee and food vertical toward a double digit $ annualised sales run rate, based on recent trading performance.

• RLG Coffee and food product sales further validate the company’s data driven, demand led and asset light operating model, consistent with its stated strategy to build brands and products in high growth consumer categories.

The December trading update also frames the food vertical as part of RooLife’s own range expansion, following the launch of its RLG Coffee range in late August 2025.

The company said it entered China’s fast growing coffee market selling through online and offline strategic sales and distribution channels, and has since expanded the product range beyond coffee into a broader set of RLG branded coffee and food products.

Since announcing the expansion, RooLife said the business progressed from initial product selection and introduction in Q1 FY2026 to achieving monthly sales of more than $2.1m in December 2025.

The company attributed the result to a growing range of RLG branded coffee and food products and to the build out of a multi channel route to market intended to support repeatable scaling across China’s consumer market.

That route to market includes flagship storefronts and sub distribution channels providing nationwide access through general trade, supermarkets, convenience and specialty retail.

It also includes offline café and foodservice customers, supported by partner distributors.

RooLife described this as a scalable and repeatable platform for growing sales of RLG branded products, beverages and food products across China’s mainstream consumer market.

The company linked the strong month of sales to the continued conversion of product demand into monthly sales, and said this supports its focus on compounding volume and margin within the coffee and food vertical.

In this context, management characterised the result as an execution proof point for the group’s stated approach to building brands and products in categories where it sees demand, using data insights and a capital light operating model.

Managing Director and CEO Bryan Carr also emphasised the strategic intent behind the growth, stating,

“December’s result is another strong validation of our strategy in action, identifying demand, deploying data insights and rapidly selling RLG products into high growth sectors.”

“With sales from our range of RLG coffee and food products exceeded $2.1m in the month of December, this represents a more than doubling of sales from the prior month which is a stellar achievement.”

Looking beyond the month, the company said it believes the coffee and food category will contribute meaningfully to revenue growth and margin expansion as it continues executing its data driven product strategy in China and other high growth markets.

RooLife describes itself as a data driven e commerce company focused on identifying demand for high margin products and rapidly deploying them into the world’s fastest growing markets, with a footprint across China, UK, Australia and India, and a model that enables speed to market, margin optimisation and scalability without warehousing costs.

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