RooLife Group (ASX:RLG) enters landmark China supply deal worth up to $110 million annually

RooLife Group Ltd (ASX:RLG) has signed a two-year Partnership Supply Agreement with Eternal Asia, one of China’s largest supply chain service providers, creating a direct pathway into a retail distribution network spanning more than 320 cities and over one million outlets.

With an estimated annual gross order value of up to CNY 500 million (approximately AUD 110 million), the agreement provides RLG with access to China’s expansive general trade retail market as well as cross-border e-commerce channels.

Managing Director Bryan Carr answers key investor questions about the scope, potential and strategic importance of this partnership.

What does this agreement with Eternal Asia mean for RLG’s business?

This agreement opens a significant new sales channel for RLG by connecting our products directly into one of the most extensive and established distribution networks in China.

Eternal Asia services more than 100 Fortune Global 500 companies and 2,600 major enterprises, supplying over 400,000 products to globally recognised brands including Procter & Gamble, Unilever, GE and Philips.

“This agreement marks a pivotal milestone for RLG. Eternal Asia’s reach across more than one million retail outlets in China presents a significant opportunity to scale high-margin product sales, including RLG’s own brands and other health and wellness products that RLG supplies in a rapidly expanding market.”

Through this partnership, our products will enter physical stores, supermarkets, pharmacies, large enterprise buyers and domestic e-commerce platforms, enabling us to supply at national scale from day one.

What is the potential value of the agreement?

The agreement includes an estimated annual gross order value of up to CNY 500 million, equivalent to approximately AUD 110 million, subject to agreed pricing and confirmed purchase orders from Eternal Asia.

The actual value will depend on the volume and type of orders placed, as well as our ability to source and deliver the products.

We have already received initial product order requests, and our supplier network is now working to fulfil them, meaning the agreement has moved quickly from signing into active operations.

What types of products will RLG be supplying under this partnership?

The immediate focus will be on health and wellness products and food and beverage products, which are high-demand, fast-moving categories in the Chinese retail market.

These align directly with our current sourcing strengths and established supplier relationships.

The agreement also allows for potential expansion into renewable energy technology products, should Eternal Asia request them, giving us the flexibility to respond to evolving market demand.

How does this align with RLG’s strategic focus?

Our strategy is to operate a lean, agile and margin-focused commerce model, targeting fast-growing product categories in high-potential markets.

This agreement supports that by allowing us to scale through an established, high-volume distribution network without the costs of building and operating one ourselves.

“The demand and product sales data Eternal Asia provides will further power RLG’s Intelligent Commerce engine.”

By integrating Eternal Asia’s market demand and sales data into our Intelligent Commerce engine, we can further refine our product sourcing and delivery, ensuring we remain highly responsive to market trends and consumer needs.

What is the term of the agreement and are there any minimum commitments?

The agreement began on 5 August 2025 and runs for an initial two-year term, with the option to renew by mutual agreement.

There are no minimum purchase commitments, as orders will be placed and accepted on an individual basis.

“By embedding into China’s national distribution network, we’re positioned to supply at volume, without the traditional costs of brand-building or warehousing.”

Either party may terminate the agreement for material breach if the issue is not remedied within 30 days of written notice, and the governing law is the People’s Republic of China. The structure provides both operational clarity and flexibility.

Looking Ahead

With the agreement now in effect and the first orders already in progress, RooLife Group is in a position to deliver high-margin products into one of the world’s largest retail economies through an established and trusted distribution partner.

Over the two-year term, the partnership offers the potential to expand revenue streams, increase market penetration and broaden product reach, while also providing the flexibility to adapt to shifting demand and new category opportunities.

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