Halo (ASX:HLF) brings its Healthy Mummy to Woolies

Wellness foods manufacturer Halo Foods has received its first order valued at $291,000 of its Melbourne-made Healthy Mummy on-the-go variety sachet pack and vanilla and chocolate tummy smoothies which will be available across its stores later this month.

The Company, which has been heavily promoting its range into significant grocery retailers, expects its health, fitness and wellness brand, founded 12 years ago, is hoping the supermarket giant will sell around $2,500,000 of meals through its chain of stores in the first year.

“It is exciting to see the strength of the opportunities for retail ranging of The Healthy Mummy products and the fast execution into the store, utilising Halo’s brand and manufacturing know-how,” – CEO Jourdan Thompson said.

The Halo team looks forward to working closely with Woolworths on the product activation and enabling its success in store while continuing to build the strength of The Healthy Mummy brand.”

About Healthy Mummy 

It’s Australia’s number one health, fitness and wellness program designed for busy mums of all ages, lifestyles, and stages of motherhood. From the 5-star rated customisable app, which gives mums access to over 6,000 delicious recipes and 600 at-home workouts, to the extensive product range of smoothies, supplements, skincare, and merchandise, The Healthy Mummy offers sustainable solutions to support mums on their weight-loss, health, and fitness journey.

Now thriving on the global stage in the UK and the US and recently acquired by ASX-listed Halo Food Co, The Healthy Mummy is set to expand into major grocery and mass market retailers in 2023, which will notably grow market share and the 1.5 million mums in the online community.

About Halo Food Co. Limited

Based in Sydney and Melbourne, Australia and Christchurch, New Zealand, Halo Food Co. Limited is an established brand owner, manufacturer and exporter of formulated health and wellness products. Halo Food Co. is a leading Australian and New Zealand brand owner, developer and manufacturer in the health and wellness sector, with dry powder, ready-to-drink UHT and protein bar health and wellness-based product capability. In addition to Halo Food Co.’s brands, the company is a trusted production partner, contract packing for well-known brands in Australia, New Zealand and internationally. The Company’s purpose-built production facilities in Australia and New Zealand offer a wide range of dairy, health and wellness and nutritional packing solutions, meeting the diverse needs of consumers from different markets and cultures.

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