
CEO resignation out of the bag
September 16, 2022My Food Bag Group (ASX: MFB) Chief Executive Officer, Kevin Bowler, has resigned after four years with the company.
My Food Bag is a New Zealand meal-kit home delivery service providing customers with ingredients and recipes to cook meals. The company is publicly-traded and was floated on the NZX and ASX on 5 March 2021.

Bowler was the company’s first independent CEO.
“Kevin successfully led the business through the COVID-19 pandemic, which delivered a number of significant challenges, including heightened health & safety risks, supply chain disruptions, rapid periods of growth and high inflation,” Chair Tony Carter said.
“It has been a challenging time for My Food Bag, and despite this, with Kevin’s leadership, the business has performed well, transitioned to a publicly listed company and is investing for the future.
“During Mr Bowler’s tenure, the business virtually tripled its earnings, took control of national operations from third parties, opened two new assembly facilities in Auckland and Christchurch, and broadened its offering to customers by adding recipe choice, Made meals and its grocery options via the Kitchen.
“We wish Kevin all the very best as he seeks out new challenges in his personal and professional life,” says Carter.
Kevin Bowler says, “I’m sad to be leaving My Food Bag, but I know the time is right for my family and me.
“When I look back at my time with the business, I’m most proud of the way our team has worked together tirelessly through the uncertainties of the pandemic and still achieved all of its pre- listing forecasts in the FY21 and FY22 years.
“This was done while keeping each other safe and doing our bit to support Kiwis in lockdowns and periods of isolation across the motu.”
Mr Bowler’s final day is 14 October 2022.
The Board is commencing a search for MrBowler’ss replacement. In the meantime, Mark Winter, Chief Financial Officer, will act as the interim CEO of My Food Bag following MrBowler’ss departure.
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